The unsolicited ones are great, but perhaps rarer.
Here’s a thought:
Lodge in your email signature a 1-line testimonial, including web address, to your most recent small-business supplier.
It could be a $50 graphic artist job, a $20 proof-reading – nothing major.
Find a way to let them know that you are praising them with every email you send out.
You’ll be surprised at the response.
EVERYONE loves an unsolicited testimonial!
You will too!