Applicable to the entrepreneur when the “cold call” failed. The message is “Don’t dive into the ‘fridge for a snack; pick up the phone and do it again …
But when did anyone advise you to stay on the horse when you didn’t fall off?
That time is now!
I just made a call, 2m 35s, and snagged a meeting downtown with the COO of a financial house. Just what I wanted.
The temptation is strong to do one of those crazy end-field football dances, but I must steel myself to move right on to the next call.
The best time to make a cold call is when I am flushed with success with the previous call.
My business is meeting people, not computer/accounting/massage/floral arrangements etc.
My business is meeting people; it’s what I do.