Monday, November 23, 2009

What’s The Cost of Duplicate Emails?

You subscribe to, or you mail out an email newsletter.

It happens that from time to time a glitch in the procedure sends out two copies, either within five minutes or within a couple of days.

It is embarrassing (when I’m the sender!), and discovery of the flaw usually results in a few seconds with head-in-hands and uncontrollable-weeping. Heads may come close to rolling.

But they should not.

Here’s why:



Our email newsletters go out only to friends, not to enemies.

Recipients are on your mailing list because they have asked to be placed on your mailing list; you would take them off if they asked you.

Our friends don’t mind our petty foibles (try “feebles” or weaknesses).

My friends, I think, shake their heads and mutter “He ought not to let his cat play on the keyboard”, and then they get on with whatever is important in their lives.

The same holds true for blog entries; so you duplicated your thoughts of a month ago? That’s because whatever it is it is important enough to stay in the front of your mind and examples abound.

The same holds true for blog entries; so you duplicated your thoughts of a month ago? That’s because whatever it is it is important enough to stay in the front of your mind and examples abound.

See what I mean?

How important is that duplicated paragraph?

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