They've never done promotion, never advertised (they don't need to) but he warmed to the idea of a reward for valued business customers.
My kit included the news that, as far as I was concerned, the $250 coupons were transferable. It's no skin off my nose if the President of Rugs'N'Carpets passes his coupon on to the VB Finance of Computers'R'Us.
I still get a new client and The Montreal Deli gets the kudos.
On the way back I realized I could do better than that.
In the memo being prepared (in my head as I cycled) for today's Hot Prospect I realized that I can offer a $250 coupon to first-time clients, but rather than hand it out to them – I could tell them to pick it up at The Montreal Deli.
That way The Montreal Deli gets another visitor who may well return!
They should love me.
What did I learn?
Quite apart from the novel experience, I learned from George that I should describe the training.
The Gift Certificate merely says "$250.00 worth of on-site TRAINING from …" without telling anyone what training is available.
I should use the back of the card to list the broad areas in which I offer training.
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