Especially when I’m trying to establish first-contact with a President/CEO of my target market firms.
I need to change my tactics.
For the next three weeks I will dial the President/CEO.
If I get sidetracked by a gatekeeper, I’ll try to let go gracefully.
If The number I dial is the direct line (or I am given the extension) and I get voice-mail, I’ll record it as such but immediately mail out a hand-written card with one of my personalized stamps on the envelope.
That card will serve as an introduction to my NAME, after which I might feel better about leaving a short voice-mail, either asking for a call-back, or something.
But this business of dialing six times and getting six voice-mails has got to stop!