Here’s a tip:
Instead, seize on just one item and do something with it.
In my stationery closet I see three types of cards – a Christmassy-card, suitable for mailing out at, well, Christmas time, an arty card , suitable for mailing out at other times, and a couple of cartons of promotional cards which didn’t really get off the ground.
Hundreds of cards of about ten types.
I have taken out about three dozen of each type and laid them in some narrow shelving.
ONE type I have placed by my front door.
For the rest of this month I shall take a couple with me whenever I go out.
- If I end up at The Montreal Deli I shall pin a couple to their notice board.
- If I end up at a networking meeting I shall leave a couple on the back table.
- If I am meeting with a prospect, I may hand one over as a parting gift.
But they aren’t doing me any good sitting in my stationary closet, are they?
What do you have lying around that could be put to good promotional use?