The gist of his message was this:
Even though I am not selling my services through the web, it is the web that will help me sell my services.
My story: I am embarked on a program of meeting face-to-face with the senior executives in Toronto who tell THEIR subordinates to write the cheques; Presidents, CEOs, CFOs and the like. My target market is members of The Deep Pockets Club in Toronto and Mississauga.
What, I ask, is the point of all this Search Engine Optimization stuff? I am not reaching out to businesses in Tucson or Century City.
- Here is the Answer
I should start to distribute free products (e.g. Indexer ) and free advice (e.g. upbringing ) and people around the world will then rave about me. I become an acknowledged expert. People link into my pages and quote me in their blogs and online newsletters.
GOOGLE thus sees that I am a big player.
Then I take the President of Global Congolbulations out to lunch; we exchange cards. Back in his office he Googles Chris Greaves and waddyaknow! I appear in 20 of the first 25 hits, and each hit is someone telling the world how wonderful I am.
Alternatively, the President of Global Congolbulations needs an executive trainer, so in his office he Googles Executive Trainer and waddyaknow! I appear in 20 of the first 25 hits, and each hit is someone telling the world how wonderful I am.
Starting to make sense?