I get all fired up to establish new contacts; I have grabbed some useful press releases, spent an hour researching, writing a cool telephone script that ought to start me down the path to securing a meeting with an officer of a serious financial house.
I sit up straight, get the recorder handy (I like to review my efforts after a phone call), take a sip of water, clear my throat, note the time, and pick up the phone.
Dial the number.
“Hello, you’ve reached Ziv Korman” (not his real name). “I’ll be out of the office until July 7th ….”
Aaargh!
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