"Aim for the stars; even if you miss, you'll land on the moon".
It doesn't have to be a multi-million dollar risk, this daily risk.
But I must stretch myself.
It can be as little as leaving a voice-mail for someone I've been trying to reach by phone for two weeks. Or four months.
Leaving a voice-mail is risky: What if they don't call me back (fear of rejection).
If they don't call me back, they don't want to stay in touch with me; strike them off my list; there'll be no business there anyway.
The alternative is that two weeks drags on into four months, and by then they truly will have forgotten about me and be a dead contact anyway.