Tuesday, March 23, 2010

My Networking Goal

If networking events and meetings are not about selling my services and products to attendees, and if they are about building relationships, then my primary goal ought to be establishing relationships between other people.

And in doing so I'll be establishing relationships with both of them.

Farshad runs a home improvements business. Pat sells a leveling tool. They might have something in common.

I've chatted with Pat. Pat has my business card.

I've chatted with Farshad. Farshad has my business card.

Now I take one and introduce him to the other.

Whether or not they strike up a relationship, they'll remember me as trying to add value to their presence here tonight.

And that should be the start of a good relationship.

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