And in doing so I'll be establishing relationships with both of them.
Farshad runs a home improvements business. Pat sells a leveling tool. They might have something in common.
I've chatted with Pat. Pat has my business card.
I've chatted with Farshad. Farshad has my business card.
Now I take one and introduce him to the other.
Whether or not they strike up a relationship, they'll remember me as trying to add value to their presence here tonight.
And that should be the start of a good relationship.