I’m sending an email to a client thanking them for the cheque, and asking if there’s anything else I can do for them.
They do not (yet) subscribe to my CEO newsletter.
At the foot of the email I have included a bit of news relevant to our project:-
P.S. I appear to have completed satisfactorily an application to be run daily on a horse-racing site (not my thing, as you know), which predicts tomorrow's wins based on a history of Trainer/Jockey.
I suppose that is akin to tracking share prices (indication of perceived company performance) based on a couple of financial or news factors over the previous two weeks.
My thinking is that EVERY email could carry a snippet of news telling the recipient what I’m up to.
It’s all part of the education of prospects and clients, isn’t it?