I figure that every business has something they give away for free, from the cheese monger standing in front of his store on Bloor Street with a tray of cheese bits, to me with my Indexer and other tools, to you and to your colleagues.
A recent blog post from Small business Trends “ From Ripe to Ready: Nurturing Leads Increases Sales Conversion ” includes this little gem:-
Give your best content away. Do it all day long. Your customers will love you for it. (Hint: Customers who love you buy lots of your stuff.)
To that end I will augment my offering of free applications with free PDF articles on various topics.
It’s handy, during a conversation, to say “Oh, I have a paper on that, I’ll email a copy to you”.
For one thing I sound good just volunteering that.
For another thing, it allows me to make another contact by email in a couple of days time.