I’m sitting in a train heading up-country, and it is a great pastime to start a new page and make a list of all the things I must do on my return.
Some of the tasks are directly related to revenue – start work on the hospital data base project; get the specifications and proposal out to the new client.
If I don’t do those tomorrow, the cash stream may dry up.
Some of the tasks are related to my role as marketing and sales manager – write some thank-you notes and advance the CEO newsletter.
Then there are the other tasks.
Categorizing my tasks as “dollar”, “people”, and “other” helps me to focus on staying afloat while paddling to the shore.