Wednesday, November 3, 2010

Add an Adjective!

I was struck tonight by an adjective.

Sitting at a seminar, “Who needs a pen?”.

From behind me I hear “I have a pen” (implicitly “That I can lend to someone”).

No takers.

A pause.

From behind me I hear “I have a PINK pen”.

Suddenly the pen sounds more attractive.

Why should adding an adjective make it more attractive?

Because it is now more rare.

A pen is a pen is a pen.

But a PINK pen is a special pen, to be coveted.

Add an Adjective!

Talk to Me !

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