Tuesday, November 2, 2010

The Inverse Square Law of Attraction

My marketing efforts are geared towards one-on-one face-to-face meetings.

Not for me the mass-marketing appeal through social networking, FaceBook, Twitter, LinkedIn. My corporate contacts don’t do email, almost; they hide behind their executive assistants.

So I call them (the presidents) up and invite them to lunch.

That’s a bond.

The Inverse Square Law says that the (gravitational) attraction is inversely proportional to the SQUARE of the distance between the objects, and I think that way about my contacts.

Close up and personal, one-on-one, face-to-face is a real impact.

Hiding behind a printed monthly newsletter is ineffective.

Relying on a social networking tool is totally meaningless.

Talk to Me !

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