Not for me the mass-marketing appeal through social networking, FaceBook, Twitter, LinkedIn. My corporate contacts don’t do email, almost; they hide behind their executive assistants.
So I call them (the presidents) up and invite them to lunch.
That’s a bond.
The Inverse Square Law says that the (gravitational) attraction is inversely proportional to the SQUARE of the distance between the objects, and I think that way about my contacts.
Close up and personal, one-on-one, face-to-face is a real impact.
Hiding behind a printed monthly newsletter is ineffective.
Relying on a social networking tool is totally meaningless.