Wednesday, October 28, 2009

Strategy Vs. Tactics – Part 2

If you are still struggling with the difference between strategy and tactics, try this analogy:
Strategy is where I want to be, and when. My strategy is to be on top of THAT mountain at dawn tomorrow (to watch the sunrise).
Tactics are how I achieve my goal: I will swim across THIS river and drive THAT vehicle to the top of the mountain.
My Business Strategy is to have 200 new (major) prospects by the end of the year.
My Business Tactics include a disciplined approach to building relationships, and if I'm going to do the work required, I'll have to spend less time writing and more time researching firms and telephoning contacts!

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