The client wants to travel from Toronto to Ottawa.
I ask a few questions over the phone and hack out a proposal for getting them from Toronto to Ottawa.
There are several options – by foot, bicycle, train, car, plane etc.
Given their circumstances I propose Car.
Car, maps, meals, gas, the works.
Client looks at the fee, not the proposal, and elects to take only the wheels, the 60-pound circular things with rubber tyres, on the grounds that all the easy solutions involve wheels, so obviously that’s they key factor.
But the wheels alone are NOT a solution, and either I am going to end up building a chassis and pushing them to Ottawa, or the client is going to be unhappy.