A recent CopyBlogger post sent me scrambling.
If you want someone to take a specific action, you have to actually ask them to take that specific action.
I took a quick look at my dozen or so mail-out pamphlets in PDF form and discovered that not one of them had a Call To Action.
So I quickly pasted the text below into each pamphlet. I had to do a few style adjustments, but hey! That’s what styles are for – to speed up and regulate changes to formatting across a wide set of documents.
Now let’s see what happens ...Talk to Me!