Friday, April 16, 2010

What Do all These Emails Newsletters Have in Common?

They are cluttered, everyone of them.

Which newsletters am I talking about?

The last six newsletters you received.

From your suppliers, your hosting service, the email marketing guy, the insurance colleague.

  • Small images.
  • Sidebars with links.
  • Incredible offers.
  • Tables.
  • Fancy formatting.
  • Clickable logos featuring the sponsors, the LinkedIn, FaceBook and twitter links-where-you-can-find me.

Now dare to be different.

How about an email newsletter with just three articles, original text developed by you.

Two fonts - one for the heading (and there will be only three headings) and one for the body text..

A link at the top and at the bottom to your home page.

How refreshing.

And attractive just because it says "I know that you're busy, so I won't take up much of your time. Thanks for reading"

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