Which newsletters am I talking about?
The last six newsletters you received.
From your suppliers, your hosting service, the email marketing guy, the insurance colleague.
- Small images.
- Sidebars with links.
- Incredible offers.
- Fancy formatting.
- Clickable logos featuring the sponsors, the LinkedIn, FaceBook and twitter links-where-you-can-find me.
Now dare to be different.
How about an email newsletter with just three articles, original text developed by you.
Two fonts - one for the heading (and there will be only three headings) and one for the body text..
A link at the top and at the bottom to your home page.
And attractive just because it says "I know that you're busy, so I won't take up much of your time. Thanks for reading"