An Easy Way to Address Your Target Market

It doesn't matter whether you are engaged today in writing your email newsletter, building a web page, or sending an email.

While you develop the text, start off as if you were writing a personal letter.

My target market is the large financial, health science and aerospace firms.

My target audience is the President and/or CEO.

My address therefore is:

"Dear President"

or

"Dear CEO".

If your target market is managers in corporations "Dear Manager".

Then build your text.

Proof-read it, spell check it, and let it mature overnight.

In the morning, re-read it, make any changes, and just before it goes out the door delete the salutation; it will have served its purpose by then.

Stay focused!