There is too much for me to take in at one sitting – it’s rather like the 100-pound box of chocolate mints I didn’t get for Christmas this year – but I don’t have to digest it all at once.
The ideas in the articles are better than anything I might come up with off the top of my shiny head.
Here’s the good news; I don’t have to be 100% perfect.
I don’t have to get the exercise 100% correct.
Getting 80% of the way is 70% better than my previous best.
I am known as a good writer, but I can’t claim to be good at writing headlines or subject-lines.
These guys are good at it, far better than I am now, and who knows? In a year’s time – or less if I am diligent – I’ll be better than them.
But right now I need to craft an email that will get people’s attentions.
And a headline that’s 80% perfect ought to have a better success rate than one that is only 10% effective.
So go mediocre, but go today, not tomorrow.
My 80% of today will be 81% tomorrow and 82% the day after. By the end of next week it will be 85% pushing 90%.
And starting at 80% is a lot better, faster, cheaper, and profitable than starting at, or worse, staying at 10%.