Tuesday, January 5, 2010

Sprinkles - Part 1

So you've got the cheque, the down-payment from the new client.

How do you say "Thank You"?

You write a hand-written note , with a hand-written envelope, and you use one of your custom postage stamps .

And you include a twenty-dollar gift certificate for Tim Hortons coffee shops, or whatever passes as a broadly-available service in your client's area.

Your client will think of you tomorrow when they open the note, and they'll think of you the next day when they line up for coffee.

If it's a long line-up, they'll probably mention you to the prospect/client they're standing with.

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