Failure To Communicate

A great blog item from the Fast Company blog. In essence a list of 20 common faults.

And a list of 4 things to do to begin resolving them.

I took it a step further after reading item 6: “Telling the world how smart we are”. I do that all the time. And why not, I’m smarter than most people, I’m telling you!

I collected the 20 faults and pasted them into a table that fit nicely onto a letter-sized sheet, printed it off on white card stock, then guillotined it into 20 separate small cards that fit easily in my shirt pocket.

Then each time I sat down to lunch with a friend or close colleague I asked them to select the three (of twenty) cards which THEY thought best described me.

Interesting.

After six such polls I tallied the scores and ranked the cards.

That’s how I KNOW you all know how smart I am!

If you’d like a copy of the cards, send me an email.

Talk to Me!

How to Get Paid for Freebies

We all have them (I hope); friends and colleagues, close associates, for whom we wouldn’t dream of charging a penny to help them with their spreadsheet, document, web site or accounting.

Sometimes it seems just too crass to even think about mentioning money.

This is not the client who calls up saying “I know it will take you only 5 minutes”, selfishly overlooking the fact that you spent 50 hours learning how to do it.

This is the colleague who drives you to lunch each time you meet, the one you phone to cry on a shoulder.

Here’s What You do

I’ll take a spreadsheet as an example; you can change the scenery.

Griselda wants to know how to set up her spreadsheet; you like Griselda and she likes you and you scratch each other’s back once a month or so.

Invite Griselda over for the morning; she’ll miss her tweets and eMail, so she’ll not hang around for ever. That puts a time limit on the face-to-face stuff.

Tell Griselda BEFORE she comes over that the spreadsheet is free, but if she feels bad about it she can buy you lunch. (Always order the corned-beef sandwich with spicy-fries; you can eat only half of it anyway; bring the other half home for a second lunch tomorrow).

Tell Griselda BEFORE she comes over that you’ll support her in her endeavors up to an including the last day of the following month. That’s anything from one to two months hand-holding.

Absolutely Free

But tell Griselda BEFORE she comes over that after the end of the first complete calendar month you’ll charge her for support at 50% your regular rate, payable by retainer in advance.

Is that Asking Too Much?

I think not.

Griselda is acutely aware that she is "imposing” on you, and you on her; but as well she values your friendship and hates leeching off you; as you do her.

This establishes, up front (“Good fences make good neighbors”) that a no-strings freebie is being offered, and accepted, but that if the task becomes onerous, you will be recompensed without placing a burden of guilt on here.

Talk to Me!

Why Aim for the President?

I am often asked why I am using The Prospector to contact Presidents and CEOs, CIOs, CFOs, COOs and the like.

The answer is given simply in a recent Harvard Business Review article stated in part:-

Your boss's boss has a broader perspective on your organization than you (or your boss), and can see more of what's coming down the pike — be it new products or possible new assignments.

The President has the best view of the most urgent strategic needs of the company. My project leader may well be two or even three levels down, but my best work is done for the good of the whole company.

Talk to Me!

Observations

"I didn't apply measurement to our marketing efforts in any sort of disciplined way,"

I learned this a couple of weeks ago when I was assembling a series of web-pages urging people to experiment and measure their efforts at vermicomposting.

Suddenly realized that "experiment" means white lab-coats and Bunsen-burners to most folks in the domestic market. And who wants to invest in a set of gram-scales, count worms by hand etc?

"I just want to have the worms eat my food scraps".

The Answer?

Abandon the words "experiment" and "measure" and use the one word "observations".

Anyone can observe; I mean, that's just using my eyes, right?

And it's not a problem to write down, in my own words, what I have observed ...

Talk to Me!

Does Staying-In-Touch Work? – 3

Here’s another one:

I attended a free seminar sponsored by a major bank – definitely a member of the deep pockets Club, and in my target market.

Funnily enough the seminar was marketing-related – all about LinkedIn.

Next morning I resisted the impulse to ask the host for a LinkedIn connection, and instead dashed off a greeting card & flyer, popped it in the mail.

I figure that asking/getting a LinkedIn connection is just a matter of form once we have met or had a chat by phone.

I also figure that a hard-copy unsolicited essay lasts longer (“sits on my desk”) than Yet-Another-LinkedIn-Invitation.

Sure enough, yesterday the phone rang, and for 75 minutes the host and I chatted.

• Sure! Send some stuff by email.
• Sure connect with LinkedIn!
• Sure!

Just what I wanted.

Lunch can’t be far away ...

Talk to Me!

Après le Déluge, What?

The Avalanche is dissipated.

I am close to completing the mail-out of nearly 400 cards celebrating the Christmas season. It looks like that task will be accomplished by the end of November.

Then what?

My plan is to take a break from mailing out material and spend December on the phones.

I think I might phone every person on my list to wish them Merry Christmas.

It can be a short call.

For one thing it will establish voice contact with those I’ve not previously called.

For another it will allow me to determine which of all these new numbers are direct lines, and which are not.

It will help if I have something up my sleeves to offer to them. Such as a PDF file I can send by email.

Talk to Me!

Time Blocking

There’s an excellent little article on Time Blocking here, and I recommend you read it. Takes about 60 seconds.

There’s an excellent little time program here, and I recommend you download it.

Then start cheering as your backlog disappears!

Talk to Me!

Thank You for Contacting

Thank you for contacting me at IHaveAWebSite. I will get back to you as soon as I can. Many thanks; I’m Me.

I don’t know about you, but I get a tad cheesed off when I am hooked up with an email address which uses an auto-responder to let me know “your call is important to us”.

I think it’s the height of insolence to use a robot to respond to my hand-crafted enquiry.

I think it’s ABOVE the height of insolence to use a robot to respond to my subsequent hand-crafted responses.

Talk to Me!

What's Different this Christmas?

I can be a bit slow on the uptake sometimes.

It's just dawned on me that out of about 200 Christmas cards mailed out so far in the past month, not one has been returned.

Of course, now that I've typed THAT, there'll be a flood next week!

What's different between this year and past years?

(1) I have spent more time this year "touching" my contacts, either by phone, by email, or by letter; and issuing letters is one way to check on mobility of the addressee.

(2) My contacts are higher-echelon, the C-crowd, and CEOs, presidents and the like move around less than do middle-level managers and clerks.

There are probably more reasons, but it is comforting to know that this year my mailings are reaching their targets.

Talk to Me!

When the Supply Chain Goes Bad

If you’ve been following along, you’ll know that I order postage stamps and they arrive by Canada Post.

That they arrive is a bit of a miracle. The short story is that I enquired of the supplier as to why the stamps arrived anywhere from 4 to 28 days after being ordered. Turns out Picture Postage is at the mercy of Canada Post, who stipulate “that we must allow 5-15 business for delivery once the order is shipped”.

Now 5 business days (BUSINESS days) to mail a letter from a major Canadian city to another major Canadian city seems a bit much to me.

15 days is downright lacking in responsibility.

My enquiry has resulted in the supplier advising Canada Post that the shipment has been “what they consider to be lost in the mail”, so now I’ll wait while another order is prepared and, perhaps, lost-in-the-mail or else takes 3 weeks (15 BUSINESS days!).

The clincher is this:

I have the option of using an overnight courier other than CPC, that is not looked at fondly around here as all parties would like to keep everything closely tied together from an overall business prospective.

The Overall Business Perspective seems to be that the supplier and CPC have to work together on this, but the supplier ships within 48 hours of receiving the order, so CPC is letting down the side.

And where, in the name of all that’s profitable, is the client (me) in all of this?

I don’t hear anything about “Gee we’d better make sure this gets tightened up”.

All the more incredible because I am, after all, ordering postage stamps that should be delivered by the very organization (CPC) that profits by my making use of postal services!

Talk to Me!

Budgeting with No Cash-Flow

It matters not whether we are talking dollars or hours; it is the same principle.

Let’s Talk Dollars

My neighbour complains that she’s always short of cash, but she has a regular job, gets paid each fortnight. To me it’s an easy no-brainer: Sit down and map out your expenses; trim some. Cook at home instead of ordering take-out, and so on.

Me? I live from cheque to cheque. Never know when the next cheque is coming in. low bank-balance, the usual.

Yet I budget my dollars better than my neighbour.

How?

I sit down at the start of the month and work out what I absolutely have to pay; typically rent, telephone, internet, postage. Food.

If I have cash to cover those, I write the cheques and send them out. Then I economize for the rest of the moth.

If I don’t have the cash to cover all my creditors – I phone them up and tell them so; they appreciate knowing I’ve not skipped the country, and I sleep a little easier at nights.

Let’s Talk Hours

My friend complains that there just aren’t enough hours in the day. She’s wrong.

There are 24 hours in each day, always have been, always will be. (This is not the place to discuss the moon’s gravitational impact on tides and their frictional impact on the earth’s rotation; we know we know that stuff …)

Like you, I woke up this morning with another 24 hours.

Like you, I get to choose what to do.

If I find that I need twenty wide-awake hours to get through the load, I decide that that can’t be done, and I shed tasks until the hours come down to a reasonable level.

Then I start work.

First task is a short email to a couple of people advising them that they WON’T receive an update today after all.

That they won’t receive an update is a pre-ordained fact; I don’t have that much time.

Letting them know in advance that updates won’t arrive allows them to plan their day accordingly.

When you don’t have the resources, managing the resources you do have is doubly critical.

Talk to Me!

The Proposal

My client’s client is having problems; I have a solution.

I submit a proposal for 10 hours work, and a few days later word comes back that “they like your proposal but think it should be only seven hours”.

My immediate reaction is to hit back, so I go to bed with a book, instead.

In the morning things seem much clearer.

I have 13 points now against the rejection, many of them knee-in-the-groin arguments, which never help in business relationships.

But I’m very proud of the first three, so I share them with you:-

• Client doesn’t know how to do it; that’s why they approached me. How can they know what work is involved?
• If Client doesn’t know what work is involved, how can they know how long it will take to do the work?
• If Client doesn’t know how long it will take to do the work, why do they think it can be done in 30% less time than I think?

My business, you see, is the application of logic to business problems, and this is just another business problem (mine this time) that can be resolved by the application of logic.

Talk to Me!

“A Client is Bad-Mouthing Me!”

No, not me, but a colleague of mine.

Seems that the product was shipped and failed to meet expectations. In fact, the product was dead, due to an series of delays in the shipping service.

That Happens

What happened next is not normal, or abnormal, if you prefer.

My colleague’s client waited a year then sent an email reminding colleague that the shipment was (literally) dead-on-arrival.

Why wait a year?

Why bring the issue up again? Colleague said she was sorry, offered a refund, a fresh shipment etc.

No wait! There’s more!!

Colleague’s Client took care to point out the they are now letting everyone they know (church, friends, school etc) that colleague takes the money then ships dead products.

“Don’t worry” I tell my colleague.

“There’s one in every crowd”.

Every now and then you’ll run up against someone who is never happy unless they are both miserable and trying to make everyone around them (church, friends, school etc) miserable.

The good news is that everyone around them (church, friends, school etc) already knows that Griselda is a whiner, 100% negative, unforgiving, resentful, spiteful.

Griselda’s Grizzles will be shed like water off the proverbial duck’s back.

P.S.

Come to think of it, Griselda is probably doing my colleague a favor by spreading the word; 50% of the people she tells will think “Griselda is always so wrong and negative; this supplier might just be good! I’ll go take a look at the web site …”.

Talk to Me!

Cell Phone for Freebie

Rick needs help with his system, and he phoned me.

He will buy himself an external drive and download RoboCopy and install that then run it to mass-copy everything from his failing hard drive to his new 2.3TB external.

I’m glad, because too many people leave the backup until “After I’ve tidied up the hard drive a bit”, and the hard drive fails terminally while they are tidying up.

I’m SO pleased that I’ve told him I’ll have my cell phone with me tonight when I go up the street to fix Betty’s TV.

Why am I on call for a freebie?

Why not?

It defines my level of service, plus chances are Rick won’t call anyway.

But it will make an impression on him, and he’ll remember that, and talk about it.

P.S.

Rick did call me around 9:30 p.m. while I was adjusting Betty’s TV, and over the phone we wrote a little batch file and he saw it start to run, and learned how to adapt it, so life just got better!

Talk to Me!

Shift Desk Sideways

My second 10-foot length of plywood, a.k.a. "The Other Desk", shows no surface area. It has become a storage depot for stuff.

Office Rule:

• Tables and desks are for working on or at, not for storage.

So starting this morning I’m going to be shifting stuff leftwards towards the other end.

Some item has to be taken OFF the desk and stored where it ought to be stored; even if that dumpster gets emptied twice a week.

The space it leaves will be occupied by something else, and the right-hand side of my desk will become clear.

By the end of the week, or even by the end of the hour, the desk should be a beautifully long and wide working area.

Talk to Me!

You’re Right!

Don’t you just love hearing that?

Don’t you just love it when the other person puts you on a pedestal with those two words?

I know that those two words make me feel just GREAT!

So why aren’t I using them more often to make people warm to me?

Talk to Me!

But What Really Blew Me Away

Another great little post from Seth Godin.

I’m tempted to reproduce it in full here, it’s so concise, but go read it for yourself.

I plan to spend more time examining what makes ME feel good at places where I do business!

Talk to Me!

Business Tweeting

Almost a year ago I documented my Introduction to the World of Tweeting, and am gradually getting a grip, as we say in the trade.

One of the subtleties is recognizing that my target audience tends to be online during business hours, and tends not to be so attentive outside those hours.

So I’ve tried to tweet about important topics – new services, new products, strong blog postings of mine and so on - during business hours, and outside of business hours I schedule those tweets to appear early in the next business day.

In the early hours of this morning I realized that I can still keep my name in front of people by using this slack time-of-day to retweet other users tweets, thereby getting myself into their good books (“Thanks for ReTweeting me!”), without cluttering up the twitter space during business hours.

Like I said, subtle but, I believe, significant.

Talk to Me!

A Stamp Date Stamp

Wednesday, October 05, 2011

I’m feeling quite pleased with myself.

In Staying Ahead of the Avalanche 4 and related posts I’ve described my efforts at touching contacts, mainly with postal mail.

Inevitably I run out of my customized postage stamps, (Running out of Picture Postage Stamps), or get enthusiastic and run of an abundance of letters, and then I’m faced with a small hill of addressed envelopes waiting to go out.

Of course I want to keep my mailings roughly in sequence, and one day last week found me sorting a wad of envelopes in name sequence, then cross-checking them, record-by-record, against my data base.

What a waste of my time!

This morning I hit on the idea of augmenting my envelope macro to drop the print-date right where it will be hidden by the postage stamp.

Once they arrive!

Talk to Me!

Staying Ahead of the Avalanche - 4

My first week of “slack time”, but not really slack. I now have 377 contacts on my list. Two were due for processing today – instances where The Prospector alerted me to a promotion.

Those done I check the “follow-up due today”, and find none.

Makes sense. These past few weeks I’ve strenuously “touched” every contact and set their follow-up date to be 2 months ahead.

Now I have a sense of foreboding: Is this the calm before the storm?

I decide to check the distribution of my follow-up dates in an Excel pivot table:

weeks	Total
-38	1
-30	2
-28	1
-27	1
-25	1
-18	1
-14	1
-12	1
-11	1
-9	1
-8	1
-5	2
-1	2
0	31
1	18
2	22
3	35
4	20
5	7
6	13
8	2
9	39
10	81
11	59
12	29
13	5
Total	377

The average number of follow-ups per week starting at today (week zero) is 27. That means if I “touch” 27 contacts per week, I’ll stay on top of things.

The follow-ups prior to this week need attention. Are they inactive records? Did they slip through the net?

Given that every day or so I receive an “immediate” update from The Prospector, I should contemplate a goal of 30 contacts per week from now on. That would be 6 envelopes, emails or phone calls per day Monday through Friday.

Talk to Me!