I attended a free seminar sponsored by a major bank – definitely a member of the deep pockets Club, and in my target market.
Funnily enough the seminar was marketing-related – all about LinkedIn.
Next morning I resisted the impulse to ask the host for a LinkedIn connection, and instead dashed off a greeting card & flyer, popped it in the mail.
I figure that asking/getting a LinkedIn connection is just a matter of form once we have met or had a chat by phone.
I also figure that a hard-copy unsolicited essay lasts longer (“sits on my desk”) than Yet-Another-LinkedIn-Invitation.
Sure enough, yesterday the phone rang, and for 75 minutes the host and I chatted.
- Sure! Send some stuff by email.
- Sure connect with LinkedIn!
Just what I wanted.
Lunch can’t be far away ...