I pick a shop with something of interest to me – in this case, cigars.
I don’t smoke, now, but 30 years ago I did, so I have some experience, and am happy enough to admit that the experience is stale.
What does a successful cigar store owner suggest I buy?
Well, I don’t want to burn up $50 in smoke.
So, OK, we start as low as $3.50, then we have $5.50, then we go to $10 and up.
The bulk of cigars on display are $15 and up, but we’ll let that slide.
Here’s the Pitch
“Why not take home one each of the $3.50, $5.50 and $10, then you can compare them?”
Smart guy (and that is, in part, why he is successful.
1: I am no longer “Buying a cigar”, I’m “Taking some home”.
2: I am not committed to buying three cigars that may not be right for me
3: The escape exit, for both of us, is that I can buy just a single $3.50 cigar and promise to come back in a week or two.
Which I do.