As I work my way through my contacts list, phoning, mailing I find that “Joe doesn’t work here any more”, or scrawled across a returned envelope “Moved; RTS”.
In too many cases I’ve shot my bolt; that person was my ONLY contact at the firm.
As I warp up my latest mailing campaign I’ve been examining each contact.
Are they my only contact in that form?
If so, I research the press releases and web sites to obtain a second (or more!) contact.
If I’m talking with the CEO, I look for the CFO; if I’m talking with the VP of investor relations, I hunt out the President.
My objective is to have no contact company with less than 2 contacts at any one time.