The minute I read it, I wrote it down on a scrap of paper to carry with me today.
Eighteen Months ago I was challenged to define my New Target Market; I thought that was easy.
Today I realize that I still have trouble focusing on the “who”, and for the who, presenting a core message that should make them sit up and want to meet with me.
It’s that simple.
I’m sure that by now I have the audience nailed down.
It’s that initial (and continuing message) that I want to refine, and refine, and refine, to the point where issuing the message, in spoken or written form, prompts the recipient to invite me to their office.