I charged attendees just enough to cover the room rental - $50 each – so it was a good deal for them. $50 got them 6 packed hours of intense accelerators in Windows.
Everybody a coupon worth $100 of the next course that they, or the bearer, took on any course offered by me at the training center.
What a deal!
Some people received two coupons!
What they don’t know is this: if they pass the coupon on to a colleague, I’ll give them a replacement coupon.
Am I giving money away?
The coupon’s main benefit is not to them; it is to me.
I was worried that I’d be tempted to offer a second or even a third day at-cost, $50 each, in which case anyone rolling up with a $100 coupon would expect me to pay them the balance of $100.
The $100 coupon has as its main purpose the stiffening of my spine. From this trial at-cost day forward, every session will be $300 per head.
I have made sure that I can’t afford to offer another $50 day.