So Ken is taking me out to lunch today, possibly as a "Thank You" for my making available to him, to use as he sees fit, a series of articles.
Ken will pick those articles which he feels improve the content of his email newsletter, and I will get some exposure.
I just KNOW that Ken will ask me "Can you give me a short bio or description of yourself?", and I, mouth full of Caesar salad, will shake my head; "No".
The best person to write the bio is Ken, because it is Ken's newsletter going out to Ken's clients, and surely no-one knows Ken's clients better than Ken.
Who speaks their language? Ken!
Who uses their vocabulary? Ken!
Who retains their interest? Ken!
I am arguably the worst person to write my Bio (of all the people Ken knows); my version would be pompous, arrogant, self-centered. and all the rest.
But Ken can describe me as he sees me, in words that his audience will understand.
That's the best portrayal I could hope for.
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