Friday, August 7, 2009

Management Measures – Part 2

… and while we are at it …
Bob Bly ( came up with this today:
And by positive ROI, I DON’T mean “I now have 1,200 new Twitter followers” or “my latest tweet drove 878 new subscribers to my blog” or other soft metric nonsense. I mean “Twitter generated online sales of X dollars” or “Twitter got me a new account with a $3,500 monthly retainer.”
It isn't just about quantifiers.
It's about Quantifiers that matter.
Quantifiers that define an end-of-game goal.

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