… and while we are at it …
Bob Bly (http://bly.com/blog/online-marketing/the-twuth-about-twitter/) came up with this today:
And by positive ROI, I DON’T mean “I now have 1,200 new Twitter followers” or “my latest tweet drove 878 new subscribers to my blog” or other soft metric nonsense. I mean “Twitter generated online sales of X dollars” or “Twitter got me a new account with a $3,500 monthly retainer.”
It isn't just about quantifiers.
It's about Quantifiers that matter.
Quantifiers that define an end-of-game goal.