http://sethgodin.typepad.com/seths_blog/2009/08/when-tactics-drown-out-strategy.html
"Tactics are easy to outline, because we say, "I'm going to post this." If we post it, we succeed. Strategy is scary to outline, because we describe results, not actions, and that means opportunity for failure"
I am grateful to Seth Godin for this memorable quote.
It's the best differentiation between Strategy and Tactics I've read.
I hope it works for you too!
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