I have to be more selective with my contacts.
A recent news release announced the appointment of some one to a position in one of my target market forms – a large insurance company.
Now I can call Some Body and invite them out to lunch, but this is a way of working my way up the tree, and apart from “Congratulations”, what are we to use as a vehicle?
My plan to invite ONLY Presidents, CEOs and CFOs means that it could be a long while before I get a good hook on one of those via a press release for this major firm.
On the other hand, going with Some Body is likely to be just as time-consuming, without the guarantee of my getting there at all.