Friday, March 25, 2011

Selecting Contacts

“Some Body has been named Director of Product Development in Canada”.

I have to be more selective with my contacts.

A recent news release announced the appointment of some one to a position in one of my target market forms – a large insurance company.

Now I can call Some Body and invite them out to lunch, but this is a way of working my way up the tree, and apart from “Congratulations”, what are we to use as a vehicle?

My plan to invite ONLY Presidents, CEOs and CFOs means that it could be a long while before I get a good hook on one of those via a press release for this major firm.

On the other hand, going with Some Body is likely to be just as time-consuming, without the guarantee of my getting there at all.

Talk to Me !

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