Tuesday, February 9, 2010

Surprise Value

From "Unweaving The Rainbow" (Richard Dawkins ):

"Information, in the technical sense, is surprise value, measured as the inverse of expected probability.".

To build an image of me as a person-worth-listening-to I must focus on providing listeners (and readers) with something-they-didn't-know.

  • Every email should have Real News Value.
  • Every presentation should be chock-a-block with novelty.

I suppose that my style of delivery - I move about a lot, and come up with entertaining analogies - helps differentiate me from your average clutch-the-podium speaker.

I hope that my daily blogs do something to make a change in the way you approach business.

If they don't, then you are probably not reading this anyway ....

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