"Information, in the technical sense, is surprise value, measured as the inverse of expected probability.".
To build an image of me as a person-worth-listening-to I must focus on providing listeners (and readers) with something-they-didn't-know.
- Every email should have Real News Value.
- Every presentation should be chock-a-block with novelty.
I suppose that my style of delivery - I move about a lot, and come up with entertaining analogies - helps differentiate me from your average clutch-the-podium speaker.
I hope that my daily blogs do something to make a change in the way you approach business.
If they don't, then you are probably not reading this anyway ....