Saturday, February 13, 2010

Marketing 101, 102, 103 and 104

From Michel Neray's " Essential message "

"No one will ever buy from you if they have never heard of you"

"That’s why the most successful among us are constantly marketing — writing articles, giving speeches, attending networking events, sending newsletters… being ‘out there’.".

Here's your homework exercise, each week for the next three months:

Once a week, no exceptions, do one of the following:

  • Write an article
  • Give a speech
  • Attend a networking event
  • Send a newsletter

Don't tell me you can't do that, because if you truly think that you can't do one of those things each week, then clearly you're not serious about marketing.

Write an article

This is perhaps the easiest thing to do. Start a blog (go to It’s free) and pick the best thing that happened to you this week, then write 200 words about it. Post it. You can come back and edit it later, for ever.

Give a speech

This is perhaps the easiest thing to do, but is perhaps the longest-lead-time. Before you can give a speech, you need to get invited to give a speech at a networking event, and that can't happen until you are known at networking events, so obviously ...

Attend a networking event

This is the easiest to implement, since all you have to do is show up, pay your $10 (sometimes), and start chatting with people (you aren't there to sell your product or service, you're there to get known to your peers).

Don't know where to go? No excuses. Check out AIC then email me to be invited as my guest. Honest!

Send a newsletter

This is the easiest thing to do once you've started Blogging. Your monthly email newsletter can be as simple as the best three or four items from your monthly blog, since you're Blogging on a daily basis by now. Of course, you will NEVER send unsolicited mail. Get caught once and you're on the blacklist forever (and no way of knowing it, or correcting it by email!). Ask if you can email two issues. And don't be offended by rejection. Some people just aren't into reading emailed newsletters.

1 comment:

mneray said...

Thanks for the mention!