Today I’m going to tell you WHY it is important.
A client has asked me if I know a reliable web designer.
I immediately thought of Carole and David, and forwarded my client’s email to them both.
Carole put me in touch with a prospective client two weeks ago, and I’ve been chatting with that prospect for a week or so now.
David and I agreed to meet for breakfast next Friday, so he’s been on my mind.
Here’s the Catch
Because Carole and David, both web designers, were in my mind/brain/head, my reaction was instant: “Yes! I know TWO web designers; I’ll click “Forward” and send this email to them.
I did NOT go to my contacts database and search nearly 400 records to find out who has been tagged with “web” or “html” or “Sales”.