“Today there is a void of connection with others,” noted Louise Fox, Toronto-based owner of the etiquetteladies.com , an online video etiquette training website for business.
“The power lunch is not just about conducting business, it is a viable way of establishing a connection with others, and establishing and nurturing business relationships. No amount of emails, texts, tweets, or phone calls can replace the personal connection and the social aspect of the power lunch.”
Time spent dining with clients, or prospective clients, connects you to more than their business. “It helps you plug into what’s going on in the business community generally or their sector specifically,” said Hornberger.