I am not fooling anyone; this is a mass-mailing.
But each mailing is individually touched by me.
A Fountain-pen with real ink. Occasional tiny smudged where the ink was still wet as I folded the letter (there’s a niche market there for a developer who wants to provide a realistic ink-smudge on mass-printed signatures …)
Most of my contacts can receive a card; a few are people I’ve not yet spoken with, and these contacts are being bubbled, like froth, to “next day”.
Today is the Next Day, Tuesday, January 11, 2011
As I fire up my contact list this morning I see that I have TWO outstanding calls to make, one to someone I’ve never contacted – I’ve met someone in the form but they have since moved to another firm – and one to a person who agreed to do lunch but couldn’t set a time.
From this day on until I finish issuing a letter-card to each contact, I am back phoning people who deserve a phone call from me.
I noticed a great many contacts whose comment field read “Give me a call in November/December/New Year and we’ll set something up”, so the encouraging news is that there are many contacts waiting in the wings, in a manner of speaking.