Less is Even More

Alison Silbert’s latest book “ Boost your Revenues by Turning People Away ” gives a nudge to the generic idea that you want people flocking by the millions to do business with you.

It is most consultant’s dream to have the phone ringing off the hook so that we can pick and choose our clients while simultaneously increasing our fees.

The Rossendale Free Press announces a couple of shopkeepers in a village YOU’VE never heard of striving, currently in an amicable manner, to be entered into The Guinness Book of World records to be named the “Smallest Shop in the World”.

One owner says “"You can only get four people into this shop at most, and then you have to move to one side to get everyone out. But although it’s small the room is quite high so it gives an air of being bigger than it is."” (so although you get only 4 customers, they can be very tall customers), while the other owner says “I knew immediately mine was smaller. Hers has an upstairs and a toilet, mine doesn’t.”.

Presumably making people leave your shop if they want to pee sees its benefits in permitting a higher rollover of customers.

Both owners appear to be united in an accompanying issue: “Bacup used to have the shortest street in the world, Elgin Street, but it lost the title amidst some controversy in 2006 to a new street, Ebenezer Place in Wick, Scotland.”.

And you thought the Scots were mean and frugal!

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