Statistics Canada

If, like me, you use FireFox’s “Open All In tabs” to bring up a series of daily blogs, you might want to add Statistics Canada to your list.

Weekdays it presents one or two snippets of information that may help you in your marketing.

For example for Tuesday, November 30, 2010 Statistics Canada presented a simple chart that even I can understand:

The message is clear “Over the past two years things have been going downhill”.

Now national or provincial statistics have a habit of telling you what happened some time ago, and all too often what is happening now lags behind awareness. Nonetheless broad statistics can help you formulate a message to your market.

“Look, here is data that shows why we are where we are now, and how we got here; armed with this knowledge let’s dig ourselves out by digging THIS way” (leads client into the light ….)

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