It’s time to clear the air.
Cold Calling to Sell is Dead
“Hi, my name is Chris Greaves and I was wondering if you want any computers programmed today” is just plain hopeless, even if it’s “driveways repaved” or “roofs re-roofed”.
Cold Calling to Start a Relationship is Alive and Well
“Hi, my name is Chris Greaves. I read your press release yesterday and wondered if it would be OK to send you, by mail or email, my comments on it?” works, providing, of course, that there IS a press release, you HAVE read it, and you do have some meaningful comments to make.
Because, of course, the President/CEO will probably ask ‘What’s this about?”, and you’d better be prepared to engage in conversation.
And isn’t that what you wanted?