Does Staying-In-Touch Work? - 2

2011/06/03 11:18 Mailed Goddamn.pdf //

2011/08/10 11:14 mailed Lawyers.pdf //

2011/10/12 08:09 mailed Excel.pdf //

2011/10/13 15:39 I'd like to add you to my professional network on LinkedIn. //

Does Staying-In-Touch Work?

You Betcha!

The four entries above are taken from the memo/comments field of a single contacts-database record.

In June I mailed a one-sheet 2-page flyer with an article I’ve written (about Goals, Objectives and so on)

Two months later I mailed another flyer, this one about using The Prospector to generate more revenue from existing clients.

While a third flyer was winging its way out, my contact sent me an unsolicited invitation to join his network.

Is it possible that two flyers (the third crossed in the mail) made contact?

Does Staying-In-Touch Work?

You Betcha!

There is a bonus here: If my objective was to “touch” this contact once every two months, I can now send an eMail and advance the follow-up date by two months; that is, my response to his LinkedIn invitation surely counts as “Keeping my name in front of him”.

Talk to Me!

Anatomy of a Proposal

This is an appropriate time to write this up on two counts:

(a) I am re-reading “ Documentation and the Nursing Process ” by Lois White; I taught from this slim book about ten years ago and love it for its stress on Goals, Objectives, Deliverables, Measurement and Documentation.

(b) I have entered preliminary discussions with a chap who wants me to develop a system, but I am leery of projects proposed by individuals. All too often they want a full-fledged system for peanuts, and I can’t do that.

So here goes:

1: I want some cash NOW!

2: I don’t want to get jerked around

3: I want to offer only what I can guarantee as a short-term deliverable.

4: I want to proceed in small measured steps

5: I want to minimize the amount of work I do up front by me

6: I want to minimize the up front dollar investment by him

7: I want to minimize the risk for both of us.

My terms will be cash in advance; I don’t know this fellow, and I don’t know how adaptable he is.

Next: My Plan

Talk to Me !