tag:blogger.com,1999:blog-5547040475106301363.post4271197232167875426..comments2023-05-24T04:13:33.862-04:00Comments on Torontopreneur: Let Your Brand Trash Your Elevator SpeechUnder The Hoodhttp://www.blogger.com/profile/17001191718502429626noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5547040475106301363.post-32769121804570140722009-12-09T19:08:08.160-05:002009-12-09T19:08:08.160-05:00Here's a tip for deciding what to say in your ...Here's a tip for deciding what to say in your elevator speech: Answer the question "Why?" not "What?"<br /><br />Too many people try to answer "What?". The important question is "Why?"<br /><br />"Whats" are only boring facts.<br /><br />"Whys" are thought provoking, motivating and memorable.<br /><br />PS" Glad you enjoyed my article in Enterprise.<br /><br />George Torok<br />http://www.powermarketing.ca/George Torokhttps://www.blogger.com/profile/10631576952720134853noreply@blogger.com